會(huì)展業(yè)已成為城市服務(wù)業(yè)的源頭和引擎

【好展會(huì)網(wǎng)】 提到會(huì)展業(yè)的價(jià)值，行業(yè)內(nèi)有很多的表述。談得最多是認(rèn)為會(huì)展業(yè)是現(xiàn)代服務(wù)業(yè)的一個(gè)重要組成部分，會(huì)展業(yè)能夠帶來信息流、人流、物流等方面，但是筆者以10多年從事會(huì)展組織策劃以及從會(huì)展業(yè)對(duì)城市以及區(qū)域經(jīng)濟(jì)的影響方面的觀察思考，認(rèn)為會(huì)展業(yè)對(duì)一個(gè)城市、一個(gè)區(qū)域有著更為深刻的影響，會(huì)展業(yè)（本文指的會(huì)展業(yè)，主要指以吸引外地人員為主的大型會(huì)議和展覽會(huì)、博覽會(huì)）可以成為一個(gè)城市發(fā)展的引擎，可以為一個(gè)城市的經(jīng)濟(jì)結(jié)構(gòu)和城市定位起到重要作用。會(huì)展業(yè)也應(yīng)該是城市現(xiàn)代服務(wù)業(yè)的引擎，對(duì)于宣傳城市，擴(kuò)大城市知名度方面也有著重要的作用。 <br> <br>　　服務(wù)業(yè)最主要對(duì)象是人和機(jī)構(gòu)，如果一個(gè)城市沒有人，沒有流動(dòng)的、做短暫停留、有消費(fèi)能力的人，則服務(wù)業(yè)無法有大的發(fā)展。舉辦會(huì)展，則能夠帶來大量的有消費(fèi)能力的外地人，廣州是一個(gè)人口流動(dòng)量最大的城市，但是大量外地途經(jīng)廣州的外來務(wù)工人員是沒有多少消費(fèi)能力的，他們只是做短暫停留，經(jīng)過到達(dá)——轉(zhuǎn)車——離開這樣的過程。這個(gè)群體對(duì)服務(wù)業(yè)及城市經(jīng)濟(jì)的發(fā)展并無多少價(jià)值，但是參加會(huì)展的人員會(huì)滿足：短暫停留三五天，以相對(duì)高端的商務(wù)人員居多，有較強(qiáng)的消費(fèi)能力等特點(diǎn)。為現(xiàn)代服務(wù)業(yè)如航空業(yè)、鐵路業(yè)、運(yùn)輸業(yè)、酒店業(yè)、餐飲業(yè)、物流業(yè)及商業(yè)、旅游業(yè)等各類其他服務(wù)業(yè)提供了服務(wù)的主體--人本身。 <br> <br>　　試想廣州市如果每天因會(huì)展業(yè)而增加十萬這樣的人群，則對(duì)其他各類服務(wù)業(yè)的發(fā)展會(huì)起到多大的作用。僅就業(yè)一項(xiàng)，每同時(shí)服務(wù)一個(gè)中高端的商務(wù)人士，至少可增加10個(gè)人的就業(yè)，就可增加100萬人的就業(yè)，如果像廣交會(huì)這樣的展會(huì)每月開、每日開，那么廣州將會(huì)是一個(gè)怎么樣的城市？會(huì)展業(yè)還會(huì)促進(jìn)做短暫停留的機(jī)構(gòu)及人員在舉辦城市設(shè)立分公司、辦事處，在所在區(qū)域開拓市場，為當(dāng)?shù)匾胂冗M(jìn)技術(shù)、理念和人才！ <br> <br>　　所以，從這個(gè)意義上講，會(huì)展業(yè)是城市服務(wù)業(yè)的源頭和引擎，有遠(yuǎn)見的執(zhí)政者應(yīng)該大力扶持發(fā)展會(huì)展業(yè)，走對(duì)了發(fā)展會(huì)展業(yè)這一步棋，城市服務(wù)業(yè)的全盤棋都會(huì)活走來！振興了會(huì)展業(yè)這一“綱”，則現(xiàn)代服務(wù)業(yè)的“目”則張?！V東智展展覽有限公司總經(jīng)理張治</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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