全球最大化工展落幕 成交額首度逾百億

【好展會(huì)網(wǎng)  化工專題】 “后危機(jī)時(shí)代”，在海外各行業(yè)需求普遍尚低迷情況下，明年國(guó)際貿(mào)易趨勢(shì)與買家年度采購(gòu)計(jì)劃會(huì)呈現(xiàn)怎樣的走勢(shì)？在國(guó)內(nèi)經(jīng)濟(jì)出現(xiàn)持續(xù)回升勢(shì)頭后，外貿(mào)市場(chǎng)是否終于有了一絲暖意？ <br> <br>　　記者獲悉：12月3日，全球業(yè)界注目的“2009中國(guó)國(guó)際精細(xì)化工展”在上海拉下帷幕。此次展覽會(huì)是繼電子商務(wù)服務(wù)商網(wǎng)盛生意寶去年首度涉足線下會(huì)展業(yè)，投資千萬(wàn)成立“網(wǎng)盛會(huì)展”公司后，舉辦該展覽后的又一“力作”。據(jù)悉該展覽自今年起已超越印度、歐洲與美國(guó)的同類化工展，成為目前全球精細(xì)化工行業(yè)展位面積最大、參展企業(yè)最多、成交額最高的專業(yè)展覽會(huì)，也由此一躍成為“全球最大化工展”。 <br> <br>　　記者從主辦方網(wǎng)盛生意寶副總裁童茂榮處獲悉，據(jù)最新會(huì)后統(tǒng)計(jì)：本屆展會(huì)展出面積達(dá)15000余平方米，有逾500家企業(yè)參展、10000余名專業(yè)觀眾觀展、300余個(gè)海內(nèi)外“買家采購(gòu)團(tuán)”現(xiàn)場(chǎng)采購(gòu)；而現(xiàn)場(chǎng)成交額更是首度突破“百億大關(guān)”，其中現(xiàn)場(chǎng)成交32億、意向成交75億，各項(xiàng)重要指標(biāo)均呈現(xiàn)“翻倍式”大幅增長(zhǎng)。而明年位置較好的展位，也已有近300個(gè)被提前一年“搶購(gòu)一空”。對(duì)此，童茂榮樂(lè)觀預(yù)計(jì)：2010年的參展商可以確保600家，甚至有望超過(guò)800家，再創(chuàng)歷史新高。而令他“煩惱”的是，辦展場(chǎng)地又不得不再次“搬家”。 <br> <br>　　專家指出：無(wú)疑，這就是我國(guó)會(huì)展業(yè)與電子商務(wù)深度結(jié)合、優(yōu)勢(shì)與資源互補(bǔ)，在商業(yè)模式創(chuàng)新后結(jié)出的碩果，而“線上+線下”、“行業(yè)協(xié)會(huì)+行業(yè)網(wǎng)站”、“一次參展、全年參展”等全新理念，也通過(guò)會(huì)后數(shù)據(jù)得以充分體現(xiàn)。一家成立不到一年的會(huì)展公司，僅用兩年不到時(shí)間，走完了傳統(tǒng)會(huì)展公司需要七、八時(shí)間打造一個(gè)專業(yè)會(huì)展品牌的歷程，堪稱行業(yè)經(jīng)典案例。 <br> <br>　　對(duì)此，網(wǎng)盛生意寶董事長(zhǎng)孫德良總結(jié)經(jīng)驗(yàn)說(shuō)道：辦好專業(yè)展會(huì)有兩個(gè)“核心點(diǎn)”核心要素，一是參展商的組織能力，二是專業(yè)觀眾的組織能力，而誰(shuí)最具備優(yōu)勢(shì)？無(wú)疑是既擁有供應(yīng)商資源、有優(yōu)質(zhì)諸多采購(gòu)商資源的專業(yè)電子商務(wù)網(wǎng)站。這也是這是我們辦好本次展覽的“秘訣”。 <br> <br>　　據(jù)悉，由于化工在絕大多數(shù)國(guó)家是基礎(chǔ)產(chǎn)業(yè)、支柱產(chǎn)業(yè)和戰(zhàn)略產(chǎn)業(yè)，影響著下游很多產(chǎn)業(yè)鏈，因此在外貿(mào)出口依舊難的“經(jīng)濟(jì)寒冬”里，通過(guò)本次展會(huì)上的采購(gòu)動(dòng)態(tài)所透露出的信息，一定程度上折射出“后危機(jī)時(shí)代”下的經(jīng)濟(jì)走向“信號(hào)”，并預(yù)料明年全球海內(nèi)外關(guān)聯(lián)產(chǎn)業(yè)鏈采購(gòu)趨勢(shì)等。 <br> <br>　　記者發(fā)現(xiàn)，在全球“后危機(jī)時(shí)代”，海外各行業(yè)需求普遍尚低迷情況下，網(wǎng)盛會(huì)展率諸多海外行業(yè)機(jī)構(gòu)組織了大型“國(guó)際買家采購(gòu)團(tuán)”百億元大訂單來(lái)滬大宗采購(gòu)洽談，同步舉辦“國(guó)際買家洽談會(huì)”，在現(xiàn)場(chǎng)成為一道引人矚目的“獨(dú)特的風(fēng)景線”。這似乎也預(yù)示著：“后危機(jī)時(shí)代”下，臨近國(guó)外的年底“采購(gòu)季”，我國(guó)外貿(mào)呈現(xiàn)復(fù)蘇跡象。另?yè)?jù)中國(guó)電子商務(wù)研究中心一項(xiàng)研究報(bào)告顯示：國(guó)外客戶往往在圣誕節(jié)前夕下訂單，因此12月初舉辦的行業(yè)代表性專業(yè)展覽，往往是我國(guó)出口型中小企業(yè)每年了解國(guó)際貿(mào)易趨勢(shì)與年度采購(gòu)計(jì)劃的最重要時(shí)機(jī)與“縮影”，從而指導(dǎo)下一年生產(chǎn)與銷售。 <br> <br>　　近日，生意寶又推出“中國(guó)行業(yè)會(huì)展網(wǎng)”，啟用“31expo.com”獨(dú)立域名。這意味著“網(wǎng)盛會(huì)展”這家新型“線上+線下”模式的會(huì)展公司，不僅已在會(huì)展業(yè)率先完成了“專業(yè)公司+線上平臺(tái)+線下展會(huì)”的戰(zhàn)略布局，而會(huì)展項(xiàng)目也有望成為網(wǎng)盛的另一全新“戰(zhàn)略級(jí)”項(xiàng)目與新盈利點(diǎn)。 <br> <br>　　另?yè)?jù)《1997-2009：中國(guó)電子商務(wù)十二年調(diào)查報(bào)告》顯示，目前五家B2B電子商務(wù)上市公司均有涉足線下會(huì)展業(yè)，而提供貿(mào)易撮合、招商引資等服務(wù)，無(wú)疑成了近年來(lái)電子商務(wù)產(chǎn)業(yè)發(fā)展的一大趨勢(shì)。記者獲悉，阿里巴巴自今年九月起也跟進(jìn)成立“阿里會(huì)展”，舉辦網(wǎng)貨大會(huì)等。</span><br> &nbsp; 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